Whenever Robyn Exton very first founded the lady dating and social network app for lesbians and bisexual girls, deficiencies in profit to promote implied she’d head to clubs equipped with containers of spirit.

“during the early period I’d go to nightclubs with a container of sambuca within one hand, and tequila into the some other, and inspire women to down load the app in return for a shot,” claims the 29-year-old.

Then at British lesbian, homosexual, bisexual and transgender (LGBT) festivals Manchester and Brighton pleasure, she targeted girls by standing away from portable toilets providing wc paper with flyers providing the software.

This is back 2013, and Ms Exton’s inexpensive, but innovative, method of promotion eventually spotted individual rates go up continuously, then furthermore gaining traction thanks to positive recommendations.

Established in London, but with their head office transferring to san francisco bay area just last year to become nearer to all of us people, and to be in the dense from the strong social networking scene, the Her application presently has multiple million female customers around the globe.

‘Insane’

The woman was given birth to from Ms Exton’s problems with present lesbian matchmaking sites and applications, which she didn’t consider were sufficient.

She states the marketplace got ruled by “dating web sites that were initially created for gay men, and tuned pink for lesbians”.

Ms Exton got an inside companies understanding of this because during the time she is helping a London-based marketing company, in which their clients generated dating networks.

The bulb minute whenever she made a decision to do something positive about the situation came when she was a student in a club with two company, certainly one of who got split along with her girl. Read more