Aussies carry on being addicted to social media in raising data, in accordance with the newest surveys and user studies. With social media marketing penetration nearing 90% of society, 2019 could be the season that social media marketing in Australia ultimately achieves maturity.

Discover more in Civic online Media‘s annual break down of the most popular social media sites in Australia once we begin 2019.

The latest yellowish social networking document introduced in June this past year unearthed that around 9 in 10 someone (88%) have a social media marketing visibility around australia. This figure try up from 79percent in 2017 and 69per cent in 2016, revealing impressive development over a relatively short time.

An average Australian now owns 3.5 internet-enabled equipment, with a lot of preferring to make use of their unique smart phones to access social networking. 60% men and women state they normally use the world wide web a lot more than five times everyday.

How do consumers connect to businesses on social media?

The Yellow report learned that 44percent of consumers heed companies on social networking. This boost to 52per cent for women and 65% for those aged 18-29.

More than 50per cent of social media consumers state they cost brand name interactions on social networking sites and therefore are very likely to trust a business when it supplies interesting and relevant content on a regular basis.

Offers (62%) and giveaways (51%) are the preferred causes individuals adhere manufacturer.

Top internet sites in Australia 2019

Studies published by SocialMediaNews.com.au for December 2018. Source: Vivid Societal – Social Networking Agencies. Numbers right since 31/12/18.

Facebook

15,000,000 special energetic monthly people

Facebook’s popularity and recognition need stayed stable because this energy last year, in spite of the organisation’s high-profile facts scandals in early 2018 that spotted people around the world becoming advised to ‘Delete Facebook’. Read more